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January 19, 2026

Honoring Dr. Martin Luther King Jr.: History, Hope, and the Work That Continues

January 19, 2026/ Melanie Berl
Honoring Dr. Martin Luther King Jr.: History, Hope, and the Work That Continues

Each year on Martin Luther King Jr. Day, we pause to reflect on the life and legacy of Martin Luther King Jr.—not only as a historical figure, but as a moral compass whose words and actions …

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January 19, 2026/ Melanie Berl/
January 09, 2026

More Homes, More Choices: What Buyers Should Know About the Rochester Market

January 09, 2026/ Melanie Berl
More Homes, More Choices: What Buyers Should Know About the Rochester Market

If you’ve been watching the housing market in Rochester, NY, you may have heard that inventory has been tight — and historically it has been. But data from 2025 shows some signs …

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January 09, 2026/ Melanie Berl/
December 22, 2025

Why Online Home Valuations Miss the Mark

December 22, 2025/ Melanie Berl
Why Online Home Valuations Miss the Mark

In an age where everything is just a click away, it’s no surprise that homeowners turn to online tools like Zillow or Redfin for a quick estimate of their home’s value. These platforms can offer a convenient snapshot—but that’s exactly what it is: a snapshot, not …

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December 22, 2025/ Melanie Berl/
December 08, 2025

4 Benefits of Multigenerational Living — Rochester Edition

December 08, 2025/ Melanie Berl
4 Benefits of Multigenerational Living — Rochester Edition

Across the Rochester region, more families are choosing to live together under one roof—and finding that it brings both practical and meaningful advantages. Whether it's aging parents moving closer for support, adult children returning home as they …

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December 08, 2025/ Melanie Berl/
November 04, 2025

Giving Thanks

November 04, 2025/ Melanie Berl
Giving Thanks

As we approach Thanksgiving, I’ve been reflecting on what truly fuels meaningful work — and it always comes back to people.

This year offered a powerful reminder that …

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November 04, 2025/ Melanie Berl/
November 04, 2025

Selling Your Home in the Winter

November 04, 2025/ Melanie Berl
Selling Your Home in the Winter

Selling your home in the winter months in Rochester, NY may not seem like the traditional route, but for many sellers, it can be a savvy and strategic move. While spring and summer bring higher listing volume, the colder season brings something just …

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November 04, 2025/ Melanie Berl/
October 08, 2025

Upgrades Matter, But Location Remains the #1 Factor in Home Value

October 08, 2025/ Melanie Berl
Upgrades Matter, But Location Remains the #1 Factor in Home Value

When it comes to selling a home, many sellers focus on the visible improvements—granite countertops, a new roof, or that freshly renovated bathroom. While these upgrades can certainly help your home stand out, the truth is …

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October 08, 2025/ Melanie Berl/
September 29, 2025

When Should You Start Looking for a Home When You're Renting?

September 29, 2025/ Melanie Berl
When Should You Start Looking for a Home When You're Renting?

When your lease is coming to an end, it might seem like waiting until the last few weeks to start house hunting is the most logical step. But in reality, that approach can

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September 29, 2025/ Melanie Berl/
September 12, 2025

How Far In Advance Should You Contact Your Agent When Selling Your Home?

September 12, 2025/ Melanie Berl
How Far In Advance Should You Contact Your Agent When Selling Your Home?

The best time to reach out to a real estate agent is as soon as the idea of selling your home first crosses your mind. An agent’s guidance early in the process can be…

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September 12, 2025/ Melanie Berl/
August 20, 2025

The Perks of New Construction - and Why It Might Be the Right Move For You

August 20, 2025/ Melanie Berl
The Perks of New Construction - and Why It Might Be the Right Move For You

As a real estate agent, I’ve worked with all types of buyers—some looking for charm and character in older homes, and others who are drawn to the fresh start that only a brand-new build can offer. If you're in the market for a new home …

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August 20, 2025/ Melanie Berl/
Buying A Home, Rochester Real Estate
August 11, 2025

Staging Your Living Room to Sell: First Impressions Start Here

August 11, 2025/ Melanie Berl
Staging Your Living Room to Sell: First Impressions Start Here

As a real estate agent, I can’t stress this enough: the living room is one of the most important spaces to stage when preparing your home for sale. It’s where buyers envision themselves relaxing, entertaining, and spending time with family—and it’s often …

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August 11, 2025/ Melanie Berl/
Selling My Home, Rochester Real Estate
July 29, 2025

Home Upgrades That Add the Most Value

July 29, 2025/ Melanie Berl
Home Upgrades That Add the Most Value

If you're thinking about selling your home—or just want to boost its value in the long run—choosing the right upgrades is key. In a market like Rochester, where homebuyers appreciate a mix of charm and functionality, certain improvements offer …

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July 29, 2025/ Melanie Berl/
Selling My Home, Rochester Real Estate, Buying A Home
July 16, 2025

Building Wealth Through Real Estate: Why It’s Still One of the Smartest Moves You Can Make

July 16, 2025/ Melanie Berl
Building Wealth Through Real Estate: Why It’s Still One of the Smartest Moves You Can Make

When it comes to building long-term wealth, few strategies are as time-tested—and as accessible—as investing in real estate. Whether you're purchasing your first home, buying a rental property, or exploring house hacking or short-term rentals, real estate offers …

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July 16, 2025/ Melanie Berl/
Buying A Home, Rochester Real Estate
June 24, 2025

Summer Buyer Strategies: How to Win in a Competitive Market

June 24, 2025/ Melanie Berl
Summer Buyer Strategies: How to Win in a Competitive Market

As the temperatures rise, so does the competition in the real estate market. Summer is traditionally one of the busiest seasons for home buying, with families aiming to move before a new school year, and sellers eager to close before fall. But with high demand often comes…

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June 24, 2025/ Melanie Berl/
Buying A Home
June 12, 2025

How to Avoid Common Pitfalls When Selling Your Home in Summer

June 12, 2025/ Melanie Berl
How to Avoid Common Pitfalls When Selling Your Home in Summer

Selling a home in the summer might seem like a dream—longer days, better weather, and plenty of buyers on the move. But with the increased activity also comes a unique set of challenges. If you’re not careful, these pitfalls can…

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June 12, 2025/ Melanie Berl/
Selling My Home
May 29, 2025

Buyer Love Letters

May 29, 2025/ Melanie Berl
Buyer Love Letters

Selling a home can be an emotional experience. As the seller, you want to make sure that the buyer loves the home as much as you do and will take care of it. In other words, you’re looking for the perfect buyer with the perfect offer. Home buyers understand this, and in the recent seller’s market, some buyers…

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May 29, 2025/ Melanie Berl/
Rochester Real Estate, Selling My Home
May 07, 2025

Why Professional Photography Is a Must Have

May 07, 2025/ Melanie Berl
Why Professional Photography Is a Must Have

When it comes to selling your home, first impressions are everything. In today’s digital age, the majority of home buyers start their search online — and what they see first can determine whether they schedule a showing or keep scrolling. That’s why professional photography is no longer…

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May 07, 2025/ Melanie Berl/
April 29, 2025

How to Make a WInning Offer in a Competitive Market

April 29, 2025/ Melanie Berl
How to Make a WInning Offer in a Competitive Market

In today's competitive real estate market, making a winning offer requires more than just bidding the highest amount. With limited inventory and increasing demand, buyers must employ
strategic tactics to stand out from the competition. Whether you’re a first-time homebuyer or an experienced investor, knowing how to…

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April 29, 2025/ Melanie Berl/
Buying A Home, Rochester Real Estate
April 18, 2025

How to Scare Buyers Running Away

April 18, 2025/ Melanie Berl
How to Scare Buyers Running Away

Even though we’re in a robust Seller’s Market, it’s still very possible to scare buyers away from your house, so, don’t do these things that decrease your buyer pool:

1. Overpricing: A too-high listing price is one of the…

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April 18, 2025/ Melanie Berl/
Selling My Home, Rochester Real Estate
March 27, 2025

Spring Into Action: Prep Your Home Now for a Standout Listing!

March 27, 2025/ Melanie Berl
Spring Into Action: Prep Your Home Now for a Standout Listing!

Spring is one of the hottest times to sell a home, but the most successful sellers don’t wait until the flowers bloom—they start preparing early! If you want to …

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March 27, 2025/ Melanie Berl/
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Sirianni Realty is a full-service real estate firm in Rochester, NY. We pride ourselves on offering a quality experience as we partner with you on finding your next home.

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